5 Reasons To Stage your Vacant Home

28 Sep

By Amy Bly, Great Impressions Interiors/Home Staging


The Real Estate Staging Association tracked 174 homes listed for sale in 2011 and found that they lingered on the market for an average of 156 days. When those homes were staged and relisted, they sold in an average of 42 days. Here are some reasons why:

1)     Vacant homes tend to look cold and uninviting. A few pieces of furniture + area rugs and accessories such as art and florals in each room add the warmth that help buyers envision the house as a home.

2)     Empty rooms – especially particularly large or small ones – often raise questions in buyers’ minds about whether, where, and how furniture will fit and how it should be placed. This is magnified even more if the room has unusual angles or oddly-placed windows. Staging provides solutions to these dilemmas to show the home in its best light!

3)     Vacant homes can look as if they have been sitting too long on the market, conveying the impression that sellers may be desperate and that the house hasn’t been well-maintained or may have unknown issues. Furnishing a home helps give it a lived-in feeling that makes it competitive with other (furnished) homes on the market and makes it look move-in ready.

4)     Staging creates a preferred lifestyle buyers aspire to; a professional stager appeals to your target demographic by using design elements to appeal to buyers’ emotions.

5)     Since 85-90% of buyers start their home search on the internet, having attractive MLS photos on-line is critical. Furnished and decorated rooms are much more appealing to the vast majority of buyers than empty rooms!

What about cost? Staging 3 main rooms (living room, dining room, master bedroom) as well as bathrooms and kitchen with furniture, soft goods, and accessories in an average 3-bedroom, 2 bath house runs around $2,500-3,500 for 3 months. That price is always less than the cost of a price reduction!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: